GoPro - 2842 Words

Executive Summary This case study will provide strategic information on the San Mateo, California company: GoPro, Inc. It will provide tools used for management decisions as well as an analysis of the information. The purpose of this paper is to provide an in-depth, formal case analysis that utilizes the entire strategic management process. Assuming I have been asked by GoPro to fully analyze the ins and outs of their firm, we will take a look at GoPro’s internal and external environment. Some analysis tools that will be utilized include: SWOT, BCG, IFE, EFE, SFAS, OSPP, SPACE, and QSPM matrices. At the end of the analysis recommendations and insight into the success of GoPro will be given. Background GoPro is a camera†¦show more content†¦Making it easier for the user to â€Å"go pro† like a professional athlete/adventurer. Company Composition GoPro’s corporate governance sets high standards for the company’s employees, officers and directors. Their composition strategy and expectations of employees include honesty, integrity, and an open environment for whistle blowing. Their strategy on ethics is one that keeps company secrets away from competition, doesn’t allow bribes, and conducts business with a morally strong attitude. On their website is a list of guidelines used to outlines its philosophies and business practices when it comes to governing the company. GoPro’s governance consists of a committee, board of directors, and upper division executives. The committee composition looks as follows: The committee preforms tasks such as auditing the company, nominations of governance, and the creation/allocation of compensation and leadership. The Board of directors, management, and analysts covering GoPro, Inc. consists of the following: GoPro’s IPO Newer to the market, GoPro went public in 2012 at $24 per share. The share price climbed to over $48 by the fourth day. On day 5, its shares had sunk by around 10%; most likely due to short selling According to Brian Solomon of Forbes, the utilization level (the share percentage available onShow MoreRelatedIpo on Gopro2624 Words   |  11 PagesGOPRO How their IPO affected them. Christian Pichardo Principles of MicroEconomics Mr. Peter Cronrath April/4/2015 TABLE OF CONTENTS Introduction†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..pg 3 GoPro†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦...pg 4- 5 IPO †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..pg 6 Problem†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦............pg 7- 8 Solution†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦............pg 9 Charts†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦...........pg 10-11 References†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦................pg 12 INTRO The stockRead MoreGopro to Watchapro1203 Words   |  5 PagesGoPro. Be a Hero. â€Å"GoPro will never replace Smartphone cameras it created for another purpose Capture meaningful life experience† - Nick Woodman In our project we basically were trying to make a revolution by bringing GoPro video cameras to the live streaming sport. GoPro already proven that they are one of the best on the market (Soulati Media, 2012). Our group knew from the first minutes what presentation would be about. All of our group members were very loyal to the product, which GoPro areRead MoreGopro Brand7848 Words   |  32 Pagesï » ¿GoPro Brand Audit Part #2 This document audits the GoPro brand; it includes research which measures both quantitative and qualitative aspects of its current brand equity, a statement and analysis of its brand inventory, and a brand exploratory. Chris Conery Rachel Floyd                                        Zachary Marc Elisa Philippon Catherine Tanguay Contents A.  Ã‚  Introduction B.  Ã‚  Ã‚  Ã‚  Brand Inventory- GoPro         I.  Ã‚  Ã‚  Ã‚  Brand Elements               Name               Slogan               Logo               Point-of-View VideographyRead MoreMarketing Essay - Gopro2553 Words   |  11 PagesMaster   of   International   Business    International   Marketing    Individual   Assignment    2012       ESSAY GoPro - HD wearable camcorder Margarida   Martinho    Strand   Cohort    Introduction When GoPro, which introduced the first wearable sports cameras, launched its first product, there was nothing like this camera. This product has become a success since it was introduced in the market. What makes it so different from the others that satisfyRead MoreMarketing Strategy Of Gopro Inc.1966 Words   |  8 Pages A. Introduction GoPro Inc. is a camera and accessory company specializing in High Definition (HD) waterproof action sport cameras. GoPro Inc.’s main product line includes a range of lightweight and compact cameras, which are capable of taking both photos and videos at high resolution. For the purpose of this paper, I will be focusing on the GoPro Hero4 Black Edition Californian surfer, Nick Woodman, established GoPro Inc. in 2002. On June 26, 2014 GoPro Inc. opened itself as a publiclyRead MoreGopro Innovation Case Study1985 Words   |  8 PagesInnovation Case Study - Go Pro Nick Woodman, a Californian native and keen surfer, invented the GoPro after a surf trip to Australia in 2002. It is small and non-descript looking, deceptive really, however is a wearable camera and camcorder. Its size means it can be mounted almost anywhere with ease, whilst also having the capacity to shoot videos and stills in full HD. The GoPro was the first camera of its kind; small and virtually indestructible, and able to be mounted practically anywhere dueRead MoreThe New Gopro Hero4 Session1636 Words   |  7 PagesWhat type of innovation is GoPro? Explain your rationale. The new GoPro Hero4 Session could be categorized under a couple types of innovations, a technology breakthrough and a radical innovation. The first type of innovation would be a technology breakthrough or a diversification according to Ansoff’s growth matrix. As a technology breakthrough, the GoPro Hero4 Session is a new product developed for the camera’s primary athletic-based uses, but it is also beginning to enter the market for everydayRead MoreOverview Of Business Challenge For Gopro1407 Words   |  6 PagesOverview of Business Challenge for GoPro GoPro experienced massive growth since 2002 by establishing itself not just as a camera brand, but as an adventure sports brand, according to Adele Revella, in her book Buyer Personas: How to Gain Insight into your Customer s Expectations, Align your Marketing Strategies, and Win More Business. â€Å"They don’t just sell a video camera, they sell the memory of the wave or the ski trip down the slope,† says Ben Arnold, a consumer technology industry analyst atRead MoreTechnological Trends May Be The Most Relative Trend For Gopro s Industry1346 Words   |  6 Pagesthe most relative trend for GoPro’s industry. The main trend in technology that applies to GoPro is the growth of the Internet. Society is concentrated on broadcasting to the world the daily activities and using social media as the medium. You can record your daily adventures and share it with friends and family. YouTube is popular a platform to upload daily video vlogs of their lives. A product like G oPro is a great asset to achieve this kind of lifestyle. Other sites like Instagram, Twitter, orRead MoreMarketing Analysis : Gopro Sells Products Direct From Their Website Online And Retail Locations1440 Words   |  6 Pages7.1.4 Place. GoPro sells products direct from their website online and retail locations through GoPro authorized resellers. There are over 25,000 retail locations selling GoPro products worldwide (Bloomberg, 2015). The stores range from Walmart to a small mom and pop bicycle rental shop in the Bahamas. Consumers benefit by being able to purchase accessories everywhere, not being limited to a high end or specific store to upgrade or purchase an extra battery, adds value. The plan is to continue